Bulova has recently made waves within the watch community for releasing a variety of interesting watches in the upper

reaches of its long-established price range. Over the past few years, the brand’s entry-level pieces have largely taken a

back seat, marketing-wise, to fascinating and higher-end models like the Oceanographer, Chronograph A

“Surfboard,” and Moon Watch, among others. However, Bulova now reasserts its commitment to its core mass-market

price point with the latest updated models in four product families: SurveyorSuttonAerojet, and also Marine Star.

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Mass-Market Mechanicals: Bulova Expands Surveyor, Sutton, Aerojet, and Marine Star Families

Bulova Surveyor

At the top of the handful of releases is the new Surveyor, which joins the brand’s Classic Collection and is positioned as

a sportier-type dress watch, essentially geared as a timepiece for everyday wear. Bulova is launching two models this

year, an all steel-toned model with a black dial, and also a two-toned version with a white “mother of pearl” dial.


Mass-Market Mechanicals: Bulova Expands Surveyor, Sutton, Aerojet, and Marine Star Families

Each watch uses a 42-mm case, drawing “cues from luxury designs,” whose features include an oyster-style bracelet, a

mostly geometric silhouette, and a smooth bezel. The obvious draw on the dial is the open-heart aperture, which

showcases the automatic Miyota Caliber 82SO, a standard movement among Bulova’s mass-market watches that beats

at 21,600 vph and also stores an approximately 42-hour power reserve. Pricing for the Surveyor ranges from $450 to 495.

Mass-Market Mechanicals: Bulova Expands Surveyor, Sutton, Aerojet, and Marine Star Families

Bulova Sutton

Behind the Surveyor is the Bulova Sutton, sporting the most historically inspired design of the new group, which takes

its cues from the brand’s Art Deco-influenced 1948 President watch. This model also includes two new colorways, with

a silver-dial model with a brown leather strap, and a black-dial edition matched with a black strap.

Each of the Sutton’s colorways come in the aforementioned Deco-influenced case shape, its rectangular silhouette

measuring 33 mm by 49 mm. The dial is just as striking, featuring applied numerals upon a guilloché-textured

background. This model also features an openwork aperture, once again displaying the Miyota caliber 82SO. The

Sutton is priced at $395.

Bulova Aerojet

While the Sutton is the most obviously historically influenced, the Bulova Aerojet also takes inspiration from the past.

Here we find a 1960-inspired design, available with a dial in either sunray blue or brown, each of them featuring a

slight degradé effect and a distinctive cross-hair motif at their center. The watch’s sharp styling includes an integrated

bi-color day/night indicator, echoing the dial’s primary color, at the 9 o’clock position.


Inside the 41-mm steel case ticks the Miyota Caliber 8217, another movement used often by Bulova, equipped with a

hacking seconds mechanism, a 21,600 vph frequency, and an approximately 40-hour power reserve. The blue-dial

edition on a strap will retail for $450, while the brown dial on the steel bracelet is marked at $495.

Bulova Marine Star

The final launch comes from Bulova’s Marine Star collection, the most modern of the group, which Bulova has long

used to bring bold, sporty designs at a mass-market price point. The new watch is large and robust, with a two-toned

case water-resistant to 200 meters. The textured dial reflects the bicolor style, with gold details contrasting with a black

base.


Like the Surveyor and Sutton, the Marine Star also has an open dial aperture to showcase the movement — in this

case, the Miyota Caliber 82S5-21A, another basic automatic caliber beating at 21,600 vph and capable of a 42-hour

power reserve. The Marine Star ranges in price from $595 on a silicone strap to slightly higher, $695, on a gold-toned

steel bracelet.  

By Victoria E.I

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