A new law in Norway is coming into force that will make it illegal for social media influencers to post edited pictures without declaring what they’ve done.
This is part of an effort to “reduce body pressure” among young people.
The rules will affect any paid posts across all social media platforms such as Instagram, Facebook, TikTok, Twitter, and Snapchat.
Instagram influencers who do not explicitly state whether they have edited the photo, which is an advertisement,
may pay a fine or go through imprisonment in Norway.
Advertisers and influencers paid by advertisers need to clearly label social media posts when retouched. The labels must be added when someone’s body shape, size, or skin has been edited.
Harald V, the Norwegian monarch, decides when the law will come into force.
In addition to advertisers, the law also stipulates that celebrities and social media influencers must label
images that they alter if they are benefitting from the post in some way.
The new rules passed overwhelmingly last month in the Norwegian Parliament, in a 72–15 vote
Editing photos plays into “social insecurity, bad conscience, low self-esteem” and “contributes to body pressure,
” the Norwegian Ministry of Children and Family said.
The law aims to put particular emphasis on how women are portrayed in society and how it contributes to insecurities.
“The measure will hopefully make a useful and significant contribution to curbing the negative impact that such
advertising has, especially on children and young people,” the ministry said of the law
The law, an amendment to the 2009 Marketing Act, needs to be approved by
the king of Norway before it is enacted.
By Taiyelolu A